Evertek will showcase mobile devices proficient of carrying dual sim cards at this week’s Digital Consumer Channel (DCC) Middle East & Africa (MEA) event in the UAE. Evertek is a trademark formed by Cellcom, which in turn is part of Tunisian company YKH Group. Moreover Cellcom distributes products from other products including LG, but the corporation plans to use DCC MEA – the region’s premier retail channel event – to widen novel channels to market for Evertek phones.
“Our handsets sold in Tunisia where they have 10% market share. They are also sold in Morocco and in France and on British Airways flight where it is a very popular technology product. Evertek phones are also sold by KLM and Virgin airlines,” he added.
Evertek will use DCC MEA to classify the right distributors and sellers to carry its handsets across the wider region. “We would like to sign an exclusive contract in each country with one partner and build our brand,” explained Ben Rhouma.
Evertek reckons that it has the right artefacts at the right prices and is offering functionality that the purchaser requires that is not obtainable from many other suppliers.
“We have a wide range of quality dual sim phones that are reliable and offer high added value,” Ben Rhouma sustained. “We are very flexible and we will try to customise according to each country’s needs. We will definitely support our partners and listen to their needs.”
Evertek expects to open up latest channels for its products in three new countries in 2010 and take a minimum of 5% market share. The concern is also looking at pursuing partnerships with latest telecoms operators.