While Samsung is building up its smartphones‘ army, it is finally expanding its Bada Android phone again with the upcoming Samsung Wave 723 (GT-S7320E). Compare to Samsung Wave S8500, the Wave 723 is a lower end smartphone, comes with 3.2-inch WQVGA TFT-LCD touchscreen display, WiFi (802.11 b/g/n), A-GPS, 5 megapixel camera and support dual band UMTS/HSPA. Wave 723 is also developed based on the bada SDK 1.1. The SDK 1.1 has Auto-UI scaling feature where application developers can reproduce applications to work on Wave 723 from already developed bada Application on Wave with minimum effort.
“The Wave 723 reflects our relentless pursuit of the best in mobile phone technologies by optimizing the application and social media experience. In new and innovative ways, the Wave 723 delivers on Samsung’s goal to give a rich, connected smart phone experience to everyone,” said JK Shin, President and Head of the Mobile Communications Business, Samsung Electronics.
The Wave 723 will be available starting in this September in Germany and will be gradually rolled out to other European markets including Southeast Asia, the Middle East Asia, and Africa.
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