The latest data from Nielson has found that the roughly predictable has happened: the Apple iPhone has lastly passed the RIM Blackberry and is now the leader of the smartphone business. Although it’s many detractors when it came out of the gate in 2007, the iPhone from Apple has done very well. Principally when coupled with the latest edition of its operating system, iOS4, the iPhone has hit every major mark that can be expected from a smartphone. These features now include much better phone management software for use by corporate IT departments, thus striking at the very heart of the Blackberry’s golden marketplace, corporate business. With the iPhone now shining in the boardroom, the Blackberry may lastly have been relegated to a permanent second place.
Both the iPhone and all 90-plus Android phones taken collectively have been dealing RIM fits in the marketplace for many quarters, with the Blackberry lineup leisurely, month after month, losing ground to (at first) the iPhone and then to Android phones as well. Nielson’s survey indicated two major areas where both the iPhone and the summative of all Android phones were now beyond the Blackberry in the minds of uses and probable buyers, according to an iSource story: It is difficult for a company to stay number 1 in the marketplace when the preponderance of punters want phones from other manufacturers. RIM finds itself in the objectionable position of being viewed as the old fuddy-duddy of smartphones, while the iPhone represents the embodiment of both style and usefulness. RIM has introduced numerous new handsets meant to combat this corrosion in their position, but none have been booming.
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