The use of mobile handsets to admittance websites and applications is quickly rising with 33% of citizens using their phones to access a retailer website and an additional 26% saying they plan to access retailer websites or mobile apps by handset in the future, according to a novel report from ForeSee Results. “It looks like more than half of all shoppers will soon be using their mobile devices for retail purposes,” said Kevin Ertell, vice president of Retail Strategy at ForeSee Results and author of today’s report. “Any retailer not actively working to develop, measure, and refine its mobile experience is leaving money on the table for competitors.” Additional the study reveals that users with high contentment rate from a mobile familiarity say they are 30% more likely to buy from that retailer online and 30% more likely to buy offline, as well as being far more likely to return to the main website, counsel it, and be loyal to the brand. In general, shoppers rate their contentment with retail websites considerably higher (78 on the study’s 100-point scale) than their satisfaction with mobile experiences (apps and sites) (75).
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