Sony Ericsson confirmed to TechRadar at a briefing today that it will be looking to leverage extra of the Sony flagship brands in the nearist future. Having already built a strong mobile phone base on the Cybershot and Walkman brands, the unveiling of the Xperia Archeralded the use of the Bravia name in the Sony Ericsson range.
Dave Hilton, Marketing Director at Sony Ericsson, told TechRadar that more was coming from the parent brand after the Bravia name was used to emphasize the power of the novel ‘Reality Display’. “We’re going to continue to use more and more technology from Sony,” confirmed Hilton at the briefing. “Bringing in Sony technology is our strength – other brands do have some tech but I think our Sony links give us a competitive advantage.”
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