The iPhone 3GS has a lot of competition compared to its two older brothers, but it’s still at the top of its game. In slightly less than 4 years, Apple’s iPhone has transformed how the world thinks of mobile phones. Phone companies and hardware-makers alike have rushed to ape the iPhone’s touchscreen interface, easy access to the Internet and bustling App Store. The iPhone is no longer the mind-blowing, category-busting product it was in the summer of 2007. Our minds have been blown, the category was busted, and now competitors such as Palm, Google, Nokia and Research in Motion arc fighting back. In the face of the stepped-up competition, it’s possible to consider Apple’s new iPhone 3GS a minor step forward for Apple. After all, it looks almost identical to its pre-decessor, which itself offered very few changes from the original iPhone model. But with the iPhone 3GS, com-bined with the iPhone OS 3.0 Software Update, Apple has addressed all of its product’s key weaknesses while adding several important new strengths. Yes, the competition is much closer to Apple now than it was. But the iPhone 3GS makes it clear: Apple is still leading the pack, in most cases by a wide margin.
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