Singapore based Pine Mobiles is all set to launch in the fastest growing Indian mobile market. Pine Mobile is a manufacturer and distributer of feature packed mobile phones. Company is planning to launch entry level mobile devices in India. Pine mobile handsets are already launched in Singapore and China and after having success of these countries, company is now wants to establish in Indian market by the month end.
Rohit Aggarwal, CEO, Pine Mobiles said, “In the first phase of the launch, Pine will adopt mass oriented, rural centric approach, and cover the northern and northeastern parts of India-including Punjab, Lucknow and Assam. The company aims at selling over half a million handsets within the first year of its launch.”
Company also plans to start distribution in neighbor countries which includes, Nepal, Bangladesh and Sri Lanka. The company will further invest in setting up a manufacturing plant in the country.
According to Rohit Aggarwal, Pine Mobile phones are based on the ‘you name it, we have it’ concept. The concept phones features with QWERTY keyboard, email functions and comes with 3 SIM card slots. The company will launch KING, EXECUTIVE, A1, BEE and TRIO in Indian market. Pine TRIO features with triple SIM card slots.
The company will focus on in-store branding with an aim to reach 5,000 premium counters by end of the quarter, following the launch.
After worldwide recession many local and multinational mobile phones are making huge investment to launch new and advanced technology cell phones everyday. Now the latest to enter into the Indian market is Pine Mobile.
The Singapore based mobile company has planned to enter the market very soon. Initially it will launch the entry level models to target the bottom of pyramid. Pine will introduce its latest handsets King, Bee, Executive, Trio and A1 models in India. All these phones are Dual SIM, excepting the Trio which is a triple SIM mobile phone. After that it will start its manufacturing units too. Initially Pine will promote its products in northern and northeast part of India. It is expected that very soon this company will be able to build a strong position in rural areas due to its lower price range.
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